The Unconventional Waltz: A New Era of Sales Center Design

Chao Yen Chen's Futuristic Approach to Commercial Space Design

Introducing "The Unconventional Waltz", a real estate sales center interior design project by Chao Yen Chen that challenges traditional design principles to create a comfortable, engaging environment in a long, narrow space.

The Unconventional Waltz, a sales center designed by Chao Yen Chen, is a testament to the power of innovative design. The project, completed in June 2019 in Pingtung City, is a unique take on interior design for commercial spaces. The designer has successfully turned a long, narrow space, typically considered challenging and oppressive, into a comfortable and engaging environment for clients.

Chao Yen Chen's inspiration for this project was to reconcile harsh senses with delicate features using circular and curved design methods. The aim was to simulate a futuristic commercial space, breaking away from the stereotypical impression of real estate sales centers. The design features wood veneers, metal tassels, and curved shapes, creating a smooth, relaxing, and fashionable indoor environment.

The property, spanning 622.9 square meters, is distinct from those with large indoor environments. The interior design of the sales center advocates unconventional design principles. The warm texture of woods and the smooth traffic flows have entirely changed the stereotypical impression on the regular real estate sales centers.

Key features of the design include a round reception counter composed of Apollo grey marbles and wire-brushed veneers, curved walls, and reception booths that resemble a café. The ceilings and walls decorated with curved wood veneers expose a sense of fluidity, consistently corresponding to the circular features of the round walls. The contrast of metal and wooden textures invents distinguishing charms.

The Unconventional Waltz has been recognized for its innovative design, winning the Golden A' Interior Space, Retail and Exhibition Design Award in 2020. This award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. They are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, The Unconventional Waltz is a testament to the power of innovative design in transforming spaces. Chao Yen Chen's project is a shining example of how designers can challenge traditional design principles to create comfortable, engaging environments in challenging spaces.


Project Details and Credits

Project Designers: Chao Yen Chen
Image Credits: Chao Yen Chen
Project Team Members: Director: Chen Pei Jung
Project Name: The Unconventional Waltz
Project Client: Chao Yen Chen


The Unconventional Waltz IMG #2
The Unconventional Waltz IMG #3
The Unconventional Waltz IMG #4
The Unconventional Waltz IMG #5
The Unconventional Waltz IMG #5

Read More on Design Radiant